Building a Brand

Want to learn how to create your own unique and long-lasting personal brand that complements and highlights your business? Look no further! This session shows you how to create an authentic brand strategy that will help market yourself and your business. You’ll learn about potential mistakes others have made along the way as well as the best personal brand marketing ideas that have proven effective for helping new agents stand out in the sea of other REALTORS®.

Michelle Doherty

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Michelle Doherty jumped into real estate after graduating from Christopher Newport University in 2011. After working under a large real estate team, Doherty took the plunge into getting her license in 2015 and hasn’t looked back since. Doherty has sold hundreds of homes in the Washington, D.C., metro area. She has served in various roles for the Northern Virginia Association of REALTORS®, including as its 2020 RPAC chair as well as serving on its convention committee and YPN committee. She was also named one of REALTOR® Magazine’s “30 Under 30” honorees in 2019 and serves on the National Association of REALTORS®’ YPN advisory board as well as its membership policy board jurisdiction committee.

Building a Brand
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