8:00 AM – 5:00 PM

Lakeside Commons East

Check-in Desk Open

Check in to receive your convention badge and event materials before attending sessions and activities.

8:00 – 5:30 PM

Exhibition Hall A

Exhibit Hall Open

More than an exhibit hall, this is your destination for new ideas, valuable connections and business solutions. Meet industry partners, discover innovative products and services, and explore opportunities to harness The Power of YOU. Don’t forget your business cards for giveaways and prize opportunities.

9:00 AM – 10:30 AM

Exhibition Hall B

Main Stage: Opening Session and “Navigating Crazy”

Join REALTORS® from across Wisconsin as Convention 2026 officially begins. The opening session features WRA awards recognizing exceptional service, leadership and contributions to the REALTOR® profession, followed by keynote speaker Mike Staver’s message of “Navigating Crazy.” Through humor, practical insight and real-world strategies, you’ll learn how to stay focused, resilient and purpose-driven in a rapidly changing world.

Speaker: Mike Staver

11:00 AM – 11:45 AM

Exhibition Hall B

Main Stage: “Market Insights”

Continue the conversation on the main stage with Wisconsin housing economist Mark J. Eppli, Ph.D. Gain a timely look at economic and housing market trends, including insights into the factors shaping real estate and projections for the year ahead. You’ll leave with practical knowledge you can confidently share with clients and apply to your business.

Speaker: Mark J. Eppli, Ph.D.

11:45 AM – 1:00 PM

Exhibition Hall B

Convention Luncheon

Refuel and reconnect with peers during the convention luncheon. Included with registration, enjoy catered boxed lunches and drinks during a great opportunity to network with fellow REALTORS® from across Wisconsin.

Included with convention registration.

1:00 – 2:00 PM

Hall of Ideas EFG

Workshop: Social Media vs. Interest Media

Social media is evolving, and consumers increasingly discover information through algorithms, AI and personalized content, changing how real estate professionals approach marketing. Learn how you can create engaging, community-centered content that builds trust, strengthens your digital presence and turns everyday local stories into meaningful real estate conversations.

Speaker: Carrie Little

1:00 – 2:00 PM

Hall of Ideas HIJ

Workshop: Words that Sell: Crafting Compelling Stories for Every Listing

Learn how storytelling can transform ordinary listings into compelling narratives that capture attention and drive action. Discover simple language shifts and proven techniques to elevate listing descriptions, create emotional connection, and inspire buyers to take the next step. You’ll also practice turning bland property copy into engaging, story-driven marketing that stands out.

Speaker: Robert Kennedy III

1:00 – 2:00 PM

Lecture Hall

Broker Track Workshop: See What Others Don’t: Strategic Vision for Growth

Brokers, owners, managers and team leaders: Learn how to spot overlooked opportunities and think beyond expectations to elevate performance and leadership. This session explores practical ways to anticipate needs, improve customer experience, and strengthen continuous growth. You’ll also gain cross-industry insights from high-performing organizations that can be applied to any business.

Speaker: Nick Bailey

2:15 – 3:15 PM

Hall of Ideas EFG

Workshop: The Quickest Way to Create Video

Ready to create better video content without fancy equipment or hours of editing? Learn how to use your smartphone, simple editing tools and practical workflows to produce engaging videos that connect with consumers. You’ll leave with a straightforward process for creating content faster, staying consistent and building your online presence.

Speaker: Carrie Little

2:15 – 3:15 PM

Hall of Ideas HIJ

Workshop: Become a Listing Legend: Dominate Your Market

In today’s market, top agents don’t wait for listings—they create them. Learn proven strategies to win more listings, elevate your visibility, and stand out in a competitive landscape. You’ll also explore how branding, pricing expertise, AI tools, and strong vendor networks work together to help you dominate your market.

Speaker: Nick Bailey

2:15 – 3:15 PM

Lecture Hall

Broker Track Workshop: Transactional to Transformational: The Secret Skill of True Connection

Everyone talks about better communication, but real success comes from creating meaningful connections. This session explores how to move beyond simply delivering a message to instead building trust, strengthening relationships and inspiring action. You’ll leave with practical techniques to communicate more effectively with clients, colleagues and teams.

Speaker: Robert Kennedy III

3:45 – 5:15 PM

Exhibition Hall B

Main Stage Session: How to Win in the New Era of Real Estate

The rules of real estate are changing. This high-energy session outlines what it takes to succeed in today’s rapidly changing real estate landscape. Learn how to cut through industry noise, adapt to shifting consumer expectations, and stay competitive in an AI-driven, search-focused market. You’ll walk away with practical strategies to build a memorable brand, improve visibility and position yourself for long-term success.

Speaker: Jared James

5:15 – 6:30 PM

Exhibition Hall A

Exhibit Hall Reception

Keep the momentum going with drinks, appetizers, networking and prize announcements in the exhibit hall. Connect with fellow REALTORS® and exhibitors before the evening’s festivities begin.

6:30 – 8:00 PM

2nd floor of Lucille (101 King Street)

REALTOR® Party Reception

You’ve invested in the industry — let us pour you a drink! Open to all members who have contributed $99 or more to the REALTORS^® Political Action Committee (RPAC) and/or the Direct Giver in 2026, stop by to connect with peers while enjoying complimentary beer, wine, soft drinks and locally sourced hors d’oeuvres.

8:30 PM – 12:00 AM

Ballroom ABCD

The Party: “The Power of YOU Party”

Step into an evening of celebration inspired by the glamour and energy of The Power of YOU. Enjoy live music, cocktails, dancing and connections with REALTORS® from across the state.

With entertainment by The Verzatile Band, the night brings together timeless style, great company and a lively atmosphere for the convention’s biggest celebration!

Dress to shine and join in on unforgettable evening.